Anti-Counterfeiting
Have you found copycat versions of your products available for sale in unexpected places? Is someone copying your products or selling fake or pirated goods?
Counterfeiting is the illegal production and sale of goods or packaging that copy or use your patents, design and trademarks without authorisation. In one of their latest reports, the EU claims that counterfeiters and copycats were responsible for almost €2 billion worth of goods and products that have been seized with the EU, and at its borders, in 2020 alone.
Combatting counterfeiters, copycats and fakes is about more than protecting your brand
Counterfeits represent a lot more than just lost revenue, they can seriously harm the reputation of your brand. Many fakes may not pass the rigorous safety tests designed to protect global consumers and can actually represent a potential danger to customers. Similarly, fakes are often of inferior quality or cheaply made, and this can mislead consumers into thinking that such low quality is representative of your brand.
Do not let others profit from your hard work without your permission
Your brand can often be one of your most important and valuable assets and it takes a lot of time, effort and money to establish a positive reputation. It is important to maintain its value and not let others cheapen your brand and reap the profits of your hard work.
Zacco has the technical expertise and experience to help you develop a comprehensive anti-counterfeiting solution and strategy. From continuous monitoring of online marketplaces and social media, to operating directly with customs agents to help them recognise, seize and destroy fake goods, we have a range of tools and services that will assist in preventing counterfeits from reaching your potential customers and damaging your brand.
For more information on how a successful anti-counterfeiting strategy can protect and maintain the value of your brand, reach out to one of the following people:
